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Forget posting the same old boring status updates and links. With SMM panels, you have a chance to get really creative with your content and stand out from the crowd. Consider creating unique images, videos, memes, quizzes and even augmented reality effects that align with your brand. Pushing the boundaries of what's possible on social platforms takes some work but helps spur more engagement.
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Tap into Influencers
Influencers can be powerful allies that expand the reach of your campaigns. But blindly throwing money at influencers with big follower counts doesn't guarantee results anymore. Take the time to identify micro and nano influencers in your niche that boast above average engagement levels. Offering these relevant voices free product samples or commissions on sales converts can drive measurable traffic and sales.
Always Be Testing
Don't just create a social media marketing campaign and let it collect dust. Take an agile approach by continually testing out new content formats, CTAs, targets audiences and ad variations. Many SMM panel dashboards make A/B testing simple through built-in split testing tools. You have the power to instantly see what message variants, images and calls-to-action resonate most with your goals. Adapt and optimize based on the data.
Target Lookalike Audiences
Your existing customers and site visitors offer a goldmine of insights into your ideal target audience. Most social platforms allow you to upload customer data like emails and create customized Lookalike Audiences that resemble their demographics and behavior. Targeting people similar to current brand evangelists helps ensure messaging strikes a chord better, leading to lower CPAs.
Go Cross-Platform
While incredibly popular, concentrating marketing efforts on just one social platform means missing opportunities to engage users on other sites. Develop campaigns that work in concert across the likes of Instagram, Facebook, LinkedIn, Pinterest and more depending on your goals. This unified approach aligns with how people seamlessly use multiple networks daily.
By following these tips you can definitely make most out of your SMM Panel.